, Banking Services
, Corporate Finance
, Debt Management
, Investment Services
, Merchant Services
, Personal Finance
, Consumer Electronics
, Food & Drink
, Home & Garden
, Second Hand
, Shopping Services
Why List Your Business in a Business Directory?
Online business directories attract huge numbers of people seeking information on local companies. Read our article to find out more. An online business directory lists and organises large number of businesses, (usually by geographic location, industry or speciality). The details of business listings usually include the company name, the business address, telephone number and website address. Some directories provide advertisers with the option of submitting more detailed business descriptions, details of products and services offered, uploading images and video, details of members of associations, employee profiles etc.
An increasing trend is to prompt advertisers to ask their customers or suppliers to post a review onto their business listing, to make it realistic, neutral and believable. A reputable directory search website will usually offer advertisers a range of options to list their business. These may be within a specific category, (either as a 'standard listing' or a 'premium listing' or a 'sponsored listing' sitting near the top of the list). As most web users only bother to search through the first few listings, most advertisers hope to place their listing at, or near the top of the list.
As a small business owner, you should think carefully about the return on investment achieved through submission to any type of paid online business pages. There are hundreds of business directories to choose from. This advertising spend is only worthwhile if visitors click through and buy something.
Types of Online Directories
The main types of online business directory are as follows:-
- Major Business Directories tend to be organised around a category and subcategory style structure, (associated with traditional markets and industries and segments within those markets). These well established layouts help navigate and drill down to individual listings. Most of these provide advanced search capabilities to browse by keyword. Most charge an annual business listing fee for advertisers to include their companies within them.
- Niche Business Directories tend to focus on one particular industry or market. Many include topical news items and useful articles related to that market. Most will charge for 'sponsored' or 'featured listings' to appear at the top of the list, while offering free listings for the majority of other advertisers. Some directories use a rotational advertising system to allow all advertisers within a category, to take their turn at the top spot for a fixed period before returning to the bottom of the list. This presents some degree of neutrality and fairness so that advertisers with deep pockets can't monopolise the best spots.
- Bid-Based Directories tend to order business listings, by how much money advertisers have bid per position, per click or per timeframe. It is an auction for being top of a category list. Advertisers bidding the most will temporarily receive the top position until such time as a competitor outbids them to take over the top spot from them.
- Many Trade Associations have their own member-based directories. This format is common in highly regulated industries such as accounting, insurance, law and professional services. Customers can have confidence that members listed are accredited, according to the standards set down by the Association or the regulatory body.