Overview of the Internet Services Industry
The Internet services sector is made up of thousands of expert providers of web associated computer services. These suppliers provide a broad range of Internet services and tend to specialise in a special niche. Internet services represent a huge growth area of most Western economies as the number of people online continues to rise. Despite the internet's fast moving and ever-changing nature, there are a number of definable market areas focusing on the provision of distinct Internet services....
Firstly, there are many internet support and access services. Basic access to the web is one of the most fundamental market sectors. Types of Internet services within this sector include, applications service providers, website hosting, broadband services, dial up access services, email providers, internet service providers. The primary function of these support services is to ensure users can get online and stay online around the clock and access the web in a secure and efficient manner. Most depend on recurring revenues and operate large data centres to support huge client basis. As sales of tablets and smart phones overtake desktops, so service providers and adapted to facilitate a seemingly ever-changing variety of web enabled mobile devices, operating systems and computing hardware.
Secondly, the web is of course now dominated by interactive services. These allow users to share information, communicate with each other, and promote their business. Social networks dominate interactive services, which also include specific chats and forums, blogs, web conferencing, interactive gaming and distance learning. The merging of interactive Internet services continues unabated.
Thirdly, there are many companies providing custom internet services. These tend to focus on helping business customers for bespoke Web-based project work. These companies have specific knowledge, training and experience to deal with complicated web-based problems. The types of supplies provide custom Internet services such as security consultancy, database management, website management, domain name registration, transaction programming, web development and design, website performance monitoring to name but a few. Suppliers may vary in size, but most are part of a small company or work as a contractual. There is intense competition for these types of everyday Internet services as so many of them are home-based with strong web presence.
It can be challenging to differentiate between potential suppliers purely on the quality of the suppliers website. Many online business directories can provide useful outlets to review testimonials and reviews from satisfied customers.
Fourthly, there are many providers offering online advertising possibilities. Online advertisers range from global pay per click advertising networks, down to business listings within an online business directory, to pay per inclusion on social networks and online shopping networks. There are many digital publishing services which can also assist small and medium enterprises to create compelling advertising copy, graphical brochures and online presentations.
Fifth, there is a huge growth in online cloud-based services. So much many business applications and data is now stored and managed online. Most notably these include, webmail, sales management, office applications and backup and restore. There are also many smaller niche services using a cloud-based model. Some basic examples include include book keeping, affiliate programs, entertainment content access, image repositories, billing systems and genealogy services. As more and more small firms trust the Internet to manage their operation, so the intensity of the market continues to heat up.
The internet services sector fuels the growth of the number of online users, as consumers and business users continue to call for free access to real-time and personalised information to run their daily lives.